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Uninspi(red) {December 1, 2010 , 1:46 PM}  I join Texas in Africa in revulsion at this display; Andrew Sullivan exclaims, "the smug, it burns!" One need not subscribe to the totality of Kant's moral theory to appreciate the following passage in moments like these: "...An action of this kind, however it may conform with duty and however amiable it may be, has nevertheless no true moral worth but is on the same footing with other inclinations, for example, the inclination to honor..."That sounds about right. One might add that, because of the charity's lack of concern to provide any hard data of its methods and results—instead we're treated to images of Usher's fake wake—its inclination might be on a footing much lower than "honor" and perhaps something more like pure vainglory. Hollywood's staggeringly phony philanthropism, like its phony Marxism, is a feature of the modern lunge to depoliticize humanitarian crises by appealing to consumerism. Slavoj Zizek often references the obvious example of Starbucks' attempts to attach itself to philanthropic causes: "Buy one cup of coffee and this African boy gets a drink of water." This sort of thing always ends up looking a little rich. Campaigns like Product (Red) and Buy Life peddle the self-gratifying (and false) notion that one can truly fight injustice or disease simply by being selfish and, more to the point, apolitical. And in Buy Life's case, shameless: “Kim sacrificed her digital life to give real life to millions of others,” it adds, asking fans to “visit Buylife.org or text ‘KIM’ to ‘90999’ to buy her life now.”As always, the integrity of the language betrays the integrity of the author. To say that Kardashian "sacrificed" a "digital" life as opposed to a "real" life (or real time, or real money) is to say that she sacrificed nothing for the sake others. And by texting 'KIM' during the commercial breaks between America's Got Talent, you can sacrifice a little bit of nothing for the sake of others, too. ----------
Dear friend: I'm sacrificing my (real) precious time reading this! Are you gratified?
(the point of that comment is for you to see how self-gratifying it is)
Did you go the whole way and text KIM?
She can afford to buy her own life, and then some. My contribution would only mean that I care about her life, in which case I proudly abstain.
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